California

Last Updated: May 7, 2025

For purposes of this section, “Personal Information” has the meaning given in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), as well as the meaning given to “personal data” under other US state privacy laws. Unless otherwise specified, Personal Information includes “sensitive personal information” as defined by the CCPA.

If you are a California resident, this section provides more details on how we collect, use and disclose Personal Information of California residents in operating our business, and their rights with respect to that Personal Information.

We collect the following categories of Personal Information:

    • Identifiers, such as your name, contact information, and device identifiers;

    • Demographic information, such as your date of birth;

    • Biometric information. We may, subject to your consent, collect images of your face for identity verification and fraud-prevention purposes;

    • Transactions (such as order details and transaction history) that you perform on Temu;

    • Information about your interactions with and use of Temu;

    • General geolocation information;

    • Information about your company;

    • Inferences about you based on the other information we collect; and

    • Sensitive personal information, such as government identification numbers, biometric information, account login credentials, and financial account information.

We collect such information for the purposes described below, which may include:

    • Creating and maintaining your account;

    • Verifying your identity and preventing fraud;

    • Processing orders, payments, and delivery;

    • Improving, optimizing, and maintaining our services;

    • Communicating with you;

    • Administering contests and other promotions;

    • Marketing to you;

    • Maintaining the security of our platform; and

    • Legal compliance, complying with legal requests and investigations as we deem reasonable, and protecting the rights of you, us, and others.

We have not in the last twelve (12) months “sold” or “shared” personal information about you as defined by the CCPA, nor have we sold or shared the personal information of sellers under the age of 16.

We generally retain personal information to fulfill the purposes for which we collected it or as disclosed to you at the point of collection, as well as for the purposes of satisfying any applicable legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes.

Temu does not use or disclose sensitive personal information for purposes other than those expressly permitted under the CCPA. We process biometric information and government identifiers for identity verification, fraud prevention and legal compliance purposes, and we process login credentials and financial account information to securely log in, process orders, and enforce our agreements or policies. Additionally, we do not attempt to re-identify deidentified information that was derived from Personal Information, unless expressly permitted by applicable laws.

As a California resident, you may have the rights listed below in relation to Personal Information that we have collected about you. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

Right to know / access. The right to request information about the categories of Personal Information we collect, the categories of sources from which we collect it, the purposes for which we process it, the categories of third parties to whom we disclose it, and the specific pieces of Personal Information Temu has collected about you.

Right to delete. The right to request that we delete Personal Information we maintain about you.

Right to correct. The right to request that we correct inaccurate Personal Information we maintain about you.

You may exercise any of these rights by submitting a request to sellersupport@temu.com. We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, before providing a substantive response to the request. You may also designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof showing that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

© 2025 WhaleCo Inc.